Before you can understand how social bookmarking affects your SEO rankings you need to know a little about both. Together they are a crucial part of your web product or service.
Social Bookmarking
Social bookmarking is basically saving the web sites (addresses) to a networking site. Because thousands of people do this, there are a lot of sites that certain groups seem to like more than others.
For instance, go to one of the social bookmarking sites and sign up (many are free to register), and bookmark your web page on the site. When you bookmark the site to your favorites you will then be asked to supply a tag and a title for the bookmark. The title will be what the site is about and the tag will be what search terms people would use to find the site.
When someone else goes online and searches using one of the tags you have supplied, your bookmarked site shows up in the results. People believe that when other people bookmark a site, it is something interesting. So they will go to the site to see what it is about and if they like the site, they will bookmark it. When they do this it gives the site more popularity. When enough people bookmark the site, it will go up in search engine rankings.
Eventually all these people bookmarking your site will cause it to be ranked at the top of the search engines. When bookmarking a site on a social network, all you have to do to see your bookmarks is sign into your account on the social bookmarking site.
This can be done from any computer that has Internet accessibility. It is not the same as bookmarking on your computer. The bookmarking that you do while on your computer using your browser is just saved to the computer’s hard drive. It cannot be accessed by anyone but you or someone who has access to your computer.
SEO
SEO is another story. The SEO (search engine optimization) is used for watching what people are searching for and how they look up the information. Today with the huge amount of advertising and sales that occur online, the need to have your business in the top of the search engines is paramount. The only way you are going to generate the traffic you need is by being ranked high in the search engines.
Therefore people are always trying to figure out the right combination that will allow them to be in the top. They hire companies to do this for them. The secret to making it to the top of the search engines is the keywords you use. They must be the very best ones for your service or product in order for your site to show up in the top search results when someone is looking for what you are promoting.
If not, you will be ranked back on one of the search engine results pages (SERPS) that no one ever sees. Most people choose from the first page of results when searching for a particular item. Sometimes they may go to the second page, but not often.
How the Two Go Together
If you have an online business you will find one of the most important things is where your business ranks on the Internet. The higher it ranks the more traffic you will get and this leads to sales. The keywords you choose are going to be key factors when it comes to getting the traffic you need to survive.
When using keyword phrases the words that are typed into the search engines are often going to be a combination of words. This is a keyword phrase which includes two or more words. Using a keyword phrase is recommended however just a single word can be used. If so, the word must be extremely relevant to the business or product being searched.
With the huge amount of online advertising and sales today, the business that has the best standing online will be the one with the highest ranking on the search engines. When your website is ranked in the top spots on the search engines, the result will be higher traffic targeted to your specific product. This will ensure that the profitability of your business.
