If you know me, you know I have an interest in Food Trucks. There is just something about them. [We had a Food Truck Festival and it was one of the most interesting day of trying all kinds of different foods back to back to back.]
Social media tools like Twitter have empowered small business owners to take marketing into their own hands.[Click to Tweet] Many businesses have seen increased sales and brand recognition through effective social media usage. One business industry that knows this better than anyone is the mobile food truck industry. Here is a closer look at this success story.
Why Social Media Works for Food Truck Owners
Mobile food truck owners need to be able to share real-time information with their customers.[Click to Tweet] A truck may only be in a given location for an hour or two, so the owner must use a quick marketing blitz that is effective and timely. Tweeting a truck’s location can allow the business’ followers to know exactly where their favorite food will be served and when. Effective use of hashtags can spread the truck’s location to an even wider audience. Within minutes of arriving at the destination, a mobile food truck can have a line of customers waiting. The crowd around the truck helps to create a buzz that attracts even more customers.
What the Most Successful Food Trucks Do
With over 3 million food trucks on the road in the United States, simply tweeting a truck’s location isn’t enough. The most successful food truck owners have figured out a few key secrets to gaining followers and keeping interest.[Click to Tweet] Some owners will tweet the day’s special along with a secret password. Customers who are followers will feel as though they have a special connection with the truck, and will most likely frequent the truck more often. Other business owners may do a quick Twitter search for the location of the day. They may reach out to other Twitter users who have tweeted from that location, inviting them to have a sample at the truck. The more engaged a truck owner is with Twitter and his or her followers, the more successful the business will be.
Why Conventional Marketing Doesn’t Work
Mobile food trucks change their location and menu daily. Print marketing would not be able to keep up with a business owner’s needs. The only relevant information that could be included in a flyer or newspaper ad would be essentially an “about us” blurb, which can easily be found on a truck’s Twitter page. Television and radio spots would be cost-prohibitive, since the campaign might only reach a fraction of the intended market before the truck moves on. Unless a food truck has a companion brick-and-mortar location, Twitter is the best marketing tool for the industry.
The mobile food truck industry’s success and popularity would simply not be possible without social media. The low-cost, high-impact marketing strategies put fourth by successful truck owners create a model that other small businesses can follow.
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