Mailchimp: Why I use and love that little monkey postman for email marketing


MailChimp is my go-to email marketing provider, and a service I recommend to colleagues and clients. Why? For starters, who could resist that cute little monkey postman? Thankfully, his adorable mug represents an easy-to-use, feature-rich system that caters to both new and veteran business owners. Newcomer friendly MailChimp is a quick-learn if you are new […]

Ask Wednesdays – To Schedule or Not?

Do you schedule your social media?

Do you schedule your social media? This has been a controversy for as long as being able to schedule it has been around. Some people schedule EVERYTHING. While I say scheduling a good thing…it can be a double edged sword if you do it wrong. Here are my list of things it is ok to […]

Twitter and Business Outreach


Businesses and sole proprietors use Twitter for social media marketing. Two trends help business users to understand the differences between Twitter and other social media networks. Bill Heil and Mikolaj Piskorski published a short study on the Harvard Business Review blog in 2009. They found most Twitter users make only 1 tweet on their account. […]