As I closed 2011, I looked back at my marketing and project goals.  I realized that over the course of the year, I didn’t revamp my goals at the mid year point.  2011 held some pretty great things and some heart-aches.  I met some awesomely amazing people and my family had a HUGE set back at mid year only to turn into joy and happiness by the close of 2011.  I am resetting my goals for 2012 and I will be doing some evaluating at 90 days, 6 months and 9 months.

I have really dug deep for 2011 and decided what I want.  For a few years now, I follow Chris Brogan’s 3 words for the year.  This year I have set up all of my marketing, my products, etc. to be surrounded by the 3 words I have chosen.  I have thought long and hard and realized what I want.  So this year I will focus on the following three words.

Product:

I will finish my products (Courses, books, reports, sites).  I am a serial entrepreneur and I need to finish one task before I start on the next.  I will create a “bucket list” of my big ideas so that I can store them there until I am ready to work on them.  And I will only work on two at a time.  Everything that I create will be simple yet powerful and will be easy for the reader to implement.  My first task of the year is a 6 week course on Facebook Pages and how the business owner can create powerful marketing strategies from their Page.

Redesign:

(Okay, this one is more for me, but it needs to be done)-I am in the process of restructuring my back-end.  I am putting better systems into place and really trying to help my business run on its own, so I can better support my clients.

Focus:

I want to really close in on who my Target Market is and not “falsely accept” those who are coming to me.  I did  that this year, even though I knew they were not in my Target Audience because I thought it would be a great opportunity for me, and I really did myself and my business a disservice.  I lost my drive, my energy and even created aches and pains (physically) that I have not ever had.

With these as my guides, I will also have some pretty fun posts and updates to Twitter and Facebook, and maybe some funny blog posts thrown in the mix too.  So be sure to check back!