The incredible growth of Snapchat, the simple and highly addictive video and photo sharing application, has created yet another opportunity for businesses to market through social media. While Facebook and Twitter still continue to dominate the social media world, Snapchat is gaining a lot of traction, especially among younger demographics. Below are several ways that a business can succeed at marketing with Snapchat.
Snapchat For Branding And Transparency
The somewhat informal and spur of the moment nature of sharing content on Snapchat creates great opportunities for the spreading of a brand. Snapchat is an excellent medium for sharing the aspects of an organization that are not normally seen in traditional advertising materials. For example, many businesses choose to broadcast their latest innovations and product developments with people by way of Snapchat, which creates a feeling of transparency that can really improve the way a brand is perceived by its current and potential customers.
Share Live Events
Following updates from live events is something that Snapchat users love to do. Some of the world’s largest brands, from television networks to professional sports teams, are focusing on sharing this type of content through Snapchat, as it enables them to stay fresh in the minds of their followers at little to no cost, as well as promote future events they are planning for the future. Snapchat is the perfect avenue for sharing information from press conferences, industry gatherings, product launches and more.
Showcase New Products
In the past, when a business released a new product, they had to send out formal press releases, create print advertising and put together television commercials in order to get the word out. Clearly, this could get very expensive quickly. Modern social media platforms such as Snapchat have changed the game for marketers today, as releasing details about a new product to huge numbers of people now takes mere seconds and can be done for absolutely free.
Promote Current Sales
A lot of businesses today are using Snapchat to spread awareness about their sales and promotional offers. Snapchat is great for this, mainly because users of the application can take action quickly when they encounter sales and promotions. They are already using their mobile devices, so acting on a sales opportunity is as simple as making a click or two. Also, because of the way that Snapchat updates can only be viewed for a short amount of time before they go away, this encourages people to take action quickly when they learn about a product offer they are interested in.
Check out how brands and celebrities are using Snapchat!
Marketing with Snapchat is something that every business should be doing today. Snapchat allows a business to get creative and step out of the restricting boundaries of traditional advertising methods, resulting in marketing campaigns that are highly relevant to the times, fun and transparent.
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