Your business can derive many benefits from Twitter, including stronger brand recognition, new customers, and increased sales. However, Twitter won’t work for you unless you have followers. So how do you grow your followers and make yourself popular on Twitter? Here are six ways to do it quickly and easily.
Promote your Twitter ID
Post and share your Twitter ID everywhere. This includes your blog, website, business cards, and your other social media profiles. Encourage people to follow you on Twitter by providing incentives such as free downloads or coupons.
Mix pictures and text
Although Twitter is primarily a text-based social media site, posting images occasionally is a worthwhile strategy. Images can help you gain new followers by differentiating you from similar businesses on Twitter.
Hashtags allow new people to find you through Twitter search by creating searchable topics relevant to your business. They bring you targeted followers because only people interested in the same topic as your brand will see your hashtags. Add one or two relevant or trending hashtags to your posts, but don’t overdo it; using too many hashtags is considered spamming and is against Twitter etiquette.
Always respond to queries, mentions, and direct messages quickly. People will be more likely to follow your profile when they feel that you’ve listened to them and that they are being answered by a real person.
Provide Twitter exclusives
Exclusive offers for your Twitter followers, such as discounts or incentives, are some of the best ways to get followers. Rewarding your new and existing followers will encourage people to follow you so they don’t miss out on these perks.
Posting useful content regularly will encourage people to follow you, and having a dead profile will make them unfollow. Many businesses create a Twitter profile, rarely post, and then wonder why they aren’t getting results. If you’re serious about growing your Twitter followers, you need to give your visitors a reason to follow you.
Twitter can be an effective tool for building your business, but you need to use it properly by focusing on growing your followers. You can do this by promoting your Twitter ID everywhere, posting regularly, and providing incentives for people to follow you. Once you get followers, you can then market to them and turn your Twitter page into a powerful marketing channel.
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