Amongst internet marketers, search engines are generally considered a long-term traffic and marketing strategy, particularly for ad-supported websites or websites designed to promote affiliate offers. While pay-per-click and social media marketing offered short-term success and instant sales, search platforms were generally regarded with a degree of caution, and an equal degree of patience.
Of course, while Facebook advertisements and MySpace banners offer quick traffic and instant monetization, they are by no means the be-all and end-all of online traffic. All major search engines offer their own self-service advertising platforms, giving SEO professionals and search engine marketers a chance to get the best of both worlds when optimizing and promoting their pages for the search engine rankings.
If you are becoming particularly disappointed and annoyed with the slow speed of search engine indexing and page ranking, these short-term search engine marketing solutions could be the solution that you need. While none can get your website to the top of the search engines overnight, all are good for filling in the gaps and quickly monetizing an otherwise unprofitable website.
1) Redirect external links to your new website.
Got some old articles and directory posts sitting around that are not pointing anywhere important? Rather than wasting them on old made-for-Adsense websites or outdated affiliates products, take the smart marketer strategy and use them as an inbound linking resource for your new website. While links can take a while to be indexed, if your linker websites have built a relative degree of authority in the search engines, a single link can often be enough to boost your new page up the ranks.
2) Use search engine PPC platforms to fill in your short-term sales drought.
All major search engines offer a PPC platform, and most smart marketers use it as both a long- and short-term marketing resource. When you are focusing on long-term SEO marketing, it is easy to ignore the possibilities that PPC can open up. Rather than simply waiting for your website to earn money, get out there and proactively promote it with a search engine PPC platform.
3) Use Adwords to boost your page’s value.
Some established SEO experts are now finding shared value between Adwords-advertised websites and Google’s search engine top performers. Whether it is simply a coincidence or something more valuable is unknown, but for a long-term search marketing presence, maybe a short blast of Adwords could be the solution.
4) Build micro-sites to earn while you rank your main website.
Sometimes small websites can rank more quickly than larger ones, especially when it comes to long tail keywords and uncommon search results. While you are building inbound links to your major website, consider hosting some smaller websites to earn from long tail keywords and incoming search results in the meantime.
5) Ask search consultants to work with you for quicker rankings.
Some SEO consultants are true miracle machines, able to make rankings appear out of thin air and turn unprofitable sites into cash cows overnight. However, they are almost always outweighed by shifty search engine firms and outright scammy consultants. Before you invest in a search engine consultant, make sure they are worth the time and money. A good SEO can really help you, but it could take work to find them.
