An effective media campaign can do amazing things for your brand. However, getting started with social media can be a bit overwhelming with there being so many options from which to choose. There’s Facebook, Twitter, Pinterest, LinkedIn, Google+, Vine, Instagram, Blogs…and those are just the well known ones! If you’re interested in utilizing the power of social media to build your brand, but don’t know where to start, here are 6 secrets for maintaining effective social media strategies.
Secret #1: Be Authentic Your brand is an extension of yourself…and so should your social media campaign. Ensure that your personality comes forth from all posts. Ensure that you are authentic with yourself. The goal is to help people get to know you, so don’t shy away from who you are. Inject your social media profiles with your personality, passions, and values. This is the best way to develop emotional connections with your audience.
Secret #2: Focus in on Your Audience In order to build a strong social media campaign, you’re going to need to know who your ideal community is. You’ll need to know who they are, where do they like to go on the web, what social media sites they prefer, and how they like to interact with others. This information is invaluable and will help you focus on your niche more efficiently.
Secret #3: Start Small It’s easy to get lost in the social media shuffle. Everyone has a suggestion of the most effective places to launch your social media campaign. The truth is, the most effective social media sites to start your campaign are the ones that interest you and will allow you to stay consistent with your posts. Start with a few social media sites that you know and love and build from there. You can develop a great following this way.
Secret #4: Do an All-in-One Posting to all your social media sites can be extremely time-consuming and distracting. Ensure your time is dedicated to marketing and allow software to send out your posts. HootSuite and Sprout Social are amazing tools that allows you to manage all your social media channels from one station. You can post to Facebook, Twitter, Google+, and LinkedIn with ONE click of the button. It is an invaluable resource that will help you remain consistent with your posts without taking your attention away from what matter…building your brand.
Secret #5: Consistency is Key Whatever social media platform you choose, the key to success is consistency. If you only post once in a while, you will struggle to build a following. Just be consistent. People like consistency. At first, set a goal to post once a week. Then two. Then three until you feel comfortable with your engagement. If you’re not consistent with your posts, no one will follow you. Without followers, what’s the point?
Secret #6: Engage your Audience with Engaging Content Now that you understand your audience and have decided on what are the best social media sites to engage with them, it is important to create content that catches the eye and will make them want to “like” or “share” what you have to say. Video and images are the best way to do this. A few shares and likes and your brand can go viral. That’s the power of social media.
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